Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

Let’s dive in 👇

How an Industrial Brand Broke Into the Consumer Market and Doubled Sales

Sometimes the biggest growth opportunities come from unexpected audiences. One of our clients, a manufacturer of industrial cleaning tools, discovered that home and prosumer buyers were snapping up their products. But with little experience marketing to consumers, their growth stalled — until we stepped in.

When this client joined us, monthly revenue was at $77K and stagnating. Within six months, revenue had grown to $157K — a 104% increase. Here’s how we helped them capture their new audience.

1. Narrow the Focus

• Problem: The catalog was extensive with endless variations, making optimization overwhelming.

• What We Did: We identified product families already trending with consumer buyers and focused efforts there.

• Result: Quick wins without spreading resources too thin.

2. Speak the Right Language

• Problem: Listings were lean, written for industrial buyers, and not optimized for consumer search.

• What We Did: Conducted keyword research + competitive analysis, then rewrote content with consumers in mind.

• Result: Products started ranking higher for terms real shoppers were actually using.

3. Fuel Growth with Ads

• Problem: Limited visibility beyond organic search.

• What We Did: Launched targeted advertising campaigns to reach both B2B and consumer audiences.

• Result: Steady traffic increases fed into newly optimized listings.

Snowball Effect:

• July 2021: $77K revenue

• Sept 2021: Sales climbing steadily

• Jan 2022: $157K revenue (+104%)

The refreshed listings + smart ad strategy created sustainable, month-over-month growth.

TL;DR Takeaways:

• 🎯 Focus efforts on product families already resonating with new audiences.

• 📝 Rewrite listings with the target customer in mind (keywords + tone).

• 📊 Pair optimization with ads to accelerate results.

• 📈 Track growth month over month to refine strategy.

Ready to reach new audiences and unlock growth?

Awesome Dynamic is the team that makes it happen.
We handle the complexity so you can focus on growing your brand.

Tune in next week for more awesome insights!

The Awesome Edge