Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

Let’s dive in 👇

350% Sales Growth with Better Variations & Ads

Sometimes, the key to explosive growth isn’t a brand-new product — it’s making what you already have easier to find and buy.

For one shoelace company, the fix was simple in theory but complex in execution: clean up their listings, organize variations, and amplify visibility with smart ads. The result? 350% year-over-year sales growth.

1. Untangle the Listings

The catalog was a mess:

• Duplicate colors across multiple listings

• Incorrect sizing details

• Some SKUs with variations, others without

We rolled up our sleeves and reorganized every product into optimized variation families so shoppers could easily browse by color, size, and style — all while consolidating reviews to build trust.

2. Show, Don’t Just Tell

We created visually striking infographics to clearly communicate sizing, material quality, and style options.
The result: customers knew exactly what they were getting, reducing hesitation and boosting conversions.

3. Turn Up the Traffic

Once the listings were tight, we launched Sponsored Product and Sponsored Brand campaigns to drive targeted traffic straight to these newly organized pages.
We also stayed in Amazon’s ear — opening cases and ensuring variation updates were implemented correctly.

The Snowball Effect

• 350% YoY sales growth in one year

• Lifetime ACoS: 18.61%

• 5x more page views vs. last year

• Sales rank climbing across multiple categories

TL;DR: Want Growth Like This?

• Organize your listings into clean, shopper-friendly variation families

• Use high-quality visuals to reduce confusion and increase conversions

• Back it up with targeted PPC for maximum visibility

Amazon rewards clarity and consistency. We make sure your listings deliver both — and then we pour fuel on the fire with advertising that works.

Awesome Dynamic — the team that makes your catalog (and sales) impossible to ignore.

We’re gearing up for the Amazon Accelerate 2025 Conference in Seattle, September 16–18 — Amazon’s flagship conference for sellers. It’s where the latest strategies, tools, and insider updates are unveiled.

If you’ll be there too, let us know with a quick click below!

Ready to take your business to the next level?

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Tune in next week for more awesome insights!

The Awesome Edge