Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

Let’s dive in 👇

High TACoS, Low Growth? Here’s the Fix

Your ads might look like they’re performing — but your profits tell a different story. TACoS climbs, and suddenly you’re spending more and standing still.

Here’s why: 

ACoS only shows ad efficiency. TACoS compares ad spend to all sales, revealing if ads are driving growth or just buying quick wins.

👉 ACoS (Advertising Cost of Sale) = efficiency

👉 TACoS (Total Advertising Cost of Sale) = sustainability

Where sellers get stuck:

1️⃣ High TACoS – Spend climbs, organic stalls. That’s not scaling, that’s renting revenue. We cut waste and lift rank, so spend keeps working after the click.

2️⃣ Low TACoS – Looks like a win, but often means underinvesting. Less pressure = less visibility = lost share. We help sellers hit the balance.

3️⃣ Blind Spot – ACoS drops while TACoS rises. Looks good at first, but margins slip. TACoS takes work to measure — we connect the data so sellers see the full picture. 🌮 

TACoS = your profit dashboard.

We help sellers push their pieces in the right direction with:

✅ Smarter campaigns

✅ Stronger organic rank

✅ Strategies built for each stage

Awesome Dynamic helps sellers cut wasted ad spend, strengthen organic rank, and balance ACoS and TACoS for true, scalable growth. Our strategies ensure your ads don’t just rent revenue—they build lasting profit.

If you work with us, your TACoS will drop below 30% - guaranteed.

Want us to show you how to decrease your TACoS? Book a free strategy session!

Tune in next week for more awesome insights!

The Awesome Edge