Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

Let’s dive in 👇

Sales Stuck? Your Reputation Might Be the Real Problem

Let’s be real.
If your Amazon sales are flat (or slipping), it’s usually not your product.

It’s this:

• Slow fulfillment killing visibility

• Negative feedback wrecking trust

• A weak listing losing every click

• Zero presence in top search spots

• Margins buried in bad fulfillment choices

That’s exactly where a candy brand came to us.

They were shipping every order themselves. Missing Amazon’s standards. Collecting bad reviews. Losing the Buy Box. Losing momentum.

Revenue? $1,219. Total.

Here’s what flipped the switch:

1. Kill the Bad Feedback — Fast

Bad reviews destroy conversions.

We:

• Removed inaccurate & invalid feedback

• Cleaned up account health

• Rebuilt shopper trust

Result: Immediate lift in CTR, trust, and Buy Box strength

Your move:

• Audit last 90 days of feedback

• Flag invalid reviews

• Reply with solutions, not excuses

2. Fix Shipping = Fix Ranking

Slow shipping kills visibility.

We:

• Shifted top SKUs into FBA

• Secured the Prime badge

• Boosted speed + trust

Result: More Buy Box wins, more traffic, more sales

Your move:

• Compare FBA vs FBM profit per SKU

• Move best sellers into FBA

• Prioritize Prime on top performers

3. Use Variations to Dominate Search

More listings = more space in results.

We:

• Built holiday + themed variations

• Expanded keyword coverage

• Targeted seasonal demand

Result: Higher rankings, wider reach

Your move:

• Find seasonal / giftable angles

• Create variation families

• Own a theme before competitors do

4. Grow AOV Without Dropping Price

Discounting is lazy. We stacked value.

We:

• Created multi-packs

• Increased order size

• Raised margins simultaneously

Result: Bigger carts. Better profit.

Your move:

• Add 2-packs / 3-packs / bundles

• Make your bundle the best value on page

• Keep margin while scaling volume

5. Make Your Listing Un-Skippable

Bad photos = lost sales.

We:

• Rebuilt images to show value fast

• Strengthened copy + keywords

• Killed buyer objections visually

Result: Higher conversion. More trust.

Your move:

• Replace tired images

• Show benefits, results, scale

• Make it impossible to doubt

6. Turn Ads Into Fuel (Not Fire)

Ads amplify — they don’t fix.

We:

• Pushed Sponsored Products to winners only

• Cut waste fast

• Scaled what converted

Result: Consistent, profitable growth

Your move:

• Kill losers fast

• Feed winners more budget

• Watch TACoS, not just ACoS

The Result

• Revenue: $1,219 → $11,273

• 1,000% growth in 2 months

• Continued 400–700% improvement

• Stronger rankings, trust, and repeat buyers

Not magic. Just fixing the right things, in the right order.

One critical question:

Are you actually stuck…
or just ignoring the one thing holding you back?

We’ll spot exactly where you’re leaking — and show you how to fix it fast.

Tune in next week for more awesome insights!

The Awesome Edge