Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

Let’s dive in 👇

52% Less Ad Spend. Same Sales. Here’s How.

Most sellers fear lowering ad spend will tank sales.

But smart strategy beats bigger budgets.

One fishing tackle brand cut Amazon ad spend by 52% YoY — while keeping sales steady.

Here’s how we did it:

1. Identify Waste – Audited campaigns to find overspend and gaps.

2. High-Performing Keywords Only – Invested in proven winners, cut weak performers.

3. Manual Campaign Control – Shifted to manual for precision targeting.

4. Optimized Listings – Upgraded copy, keywords, images, and infographics to boost conversions.

Where sellers fail:

• Ads point to weak, unoptimized listings

• Over-reliance on auto campaigns

• Spending on keywords that don’t convert
  

Awesome Tip: Strong listings mean ads work harder — and cost less.

With the right strategy, you can slash wasted spend and protect your profits while maintaining growth.

Awesome Dynamic makes your ad spend work harder—so every click counts.

Ready to take your business to the next level?

Our team is here to help!

Tune in next week for more awesome insights!

The Awesome Edge