Welcome to The Awesome Edge — where smart e-commerce sellers come to grow faster, convert harder, and stay one step ahead of the algorithm.

Each issue is short, sharp, and stacked with:

✅ Real client wins (that you can copy)

✅ Tactical growth tips (no fluff)

✅ Unfiltered takes on what’s next in e-commerce

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UnBoxed 2025 Recap: Smarter Data, Better Targeting, Bigger Wins

UnBoxed 2025: The Updates That Will Define Your 2025 Strategy

We just wrapped up Amazon UnBoxed 2025, and one thing’s clear: e-commerce is shifting from transactions to experiences.

The biggest brands aren’t just advertising — they’re testing, learning, and building real connections across every touchpoint. Here’s what our team brought back from UnBoxed — and how these updates can sharpen your strategy right now.

1. Test. Learn. Repeat.

The biggest players aren’t afraid to fail — they’re testing constantly and learning faster than ever. Amazon’s message was clear: experiment early, fail forward, and optimize fast. Every test gets you closer to better performance.

2. Smarter Measurement: Cost Per Detail Page View (CPDPV)

Amazon is raising the bar on what really counts. CPDPV puts focus where it belongs — on engagement that drives action. It reveals the true cost of earning shopper attention, not just clicks. Combine it with AMC and DSP insights for a full picture of what’s fueling profitable traffic — and what’s wasting spend.

3. From ROAS to ROC (Return on Consumer)

The next big metric isn’t about short-term gains — it’s about building long-term loyalty. Return on Consumer (ROC) shifts the focus from ad spend to lifetime value, repeat purchases, and cross-SKU growth. The takeaway? Brands that play the long game now will own the market in 2026.

4. Full-Funnel Finally Connects

Amazon is breaking down the walls between awareness, consideration, and conversion. Sponsored Ads, DSP, and Streaming TV now work as one unified system so you can follow shoppers from first impression to final purchase. It’s the most complete customer journey visibility Amazon has ever offered.

5. Smarter, Faster Video

Video is now the fast lane to conversion. Amazon’s new tools use machine learning to make high-performing video creation faster, easier, and data-driven. From Sponsored Brands video to Streaming TV, storytelling just got simpler — and way more scalable.

6. Responsible AI Takes the Lead

Amazon is putting responsible AI front and center with new tools that help create ad copy and video at scale — without sacrificing transparency or control. The message? AI can help you move faster, but authenticity still wins.

7. Data Levels the Playing Field

Small and midsize brands are now competing like giants — thanks to AMC + AWS Clean Rooms. You can map SKU relationships, track repeat purchases, and see the full customer journey — transforming data into growth, not just reports.

8. 2026 = Integrated Commerce

The future belongs to brands that bring it all together — data, media, and creative under one unified strategy. Amazon’s vision for 2026 is clear: seamless experiences across every channel. Success won’t come from what you sell, but from how connected your brand feels everywhere your customers shop.

Your Next Move

E-commerce isn’t slowing down — and neither should you.

The brands leading the pack aren’t guessing — they’re testing, learning, and moving with purpose.

If you’re ready to turn insights into action, our 7-Day Ad Sprint is your launchpad.

In just one week, we’ll audit your ad structure, plug performance leaks, and rebuild for profitable, lasting growth.

No long contracts. No wasted spend. Just results.

Awesome Dynamic is the team that makes it happen. We handle the complexity so you can focus on growing your brand.

Ready to take your business to the next level?

Our team is here to help!

Tune in next week for more awesome insights!

The Awesome Edge